CREATIVE PROJECTS
With over 8 years of experience in creative direction and concept development, I craft bold, strategic campaigns that span digital, print, and experiential platforms. My work blends big-picture thinking with refined visual storytelling to create meaningful, memorable content that connects with audiences.
Operation Cupid
CAMPAIGN MOCKUP, GRAPHIC DESIGNER, COPYWRITER
Operation Cupid plays into the trend of live matchmaking events where attendees pitch their single friends to a room full of potential matches. Part live dating show, part social mixer. Whether you’re pitching, being pitched, or just there for the custom drinks and entertainment, Operation Cupid brings people together to spark real connections just in time for Valentine’s Day.
Target Channel Creative Strategy
LEAD STRATEGIST, COPYWRITER
I developed the launch strategy and creative direction for Target’s new style-focused Instagram handle, crafting a distinct visual and tonal identity that complemented—but didn’t duplicate—the main brand account. My approach focused on curating a fashion-forward, editorial aesthetic that would resonate with trend-conscious audiences while staying true to Target’s accessible brand values. I built and presented a mood board to senior leadership, aligning stakeholders around the vision, then collaborated with internal teams to bring the direction to life across content and campaigns.
The Results
The result was the successful launch of Target Style, which remains a thriving, standalone presence and helped establish a cohesive yet differentiated creative strategy across all Target social platforms.
It's No Joke
LEAD CONCEPTOR, LOGO DESIGNER, GRAPHIC DESIGNER FOR DIGITAL AND EVENT ASSETS, COPYWRITER
I led the creative direction for Project ALS’s new signature event, It’s No Joke, featuring Jimmy Kimmel, developing the full visual identity from the ground up—including the event logo, branding, and all design assets. I crafted a concept that balanced the seriousness of ALS with the levity of stand-up comedy, creating a bold, cohesive look that carried through every touchpoint—from promotional materials to on-site signage. In addition, I wrote all copy for the campaign, ensuring the tone remained impactful yet inviting across social, email, and event collateral.
The Results
The event raised over $50K and attracted five celebrity performers, helping Project ALS reach a new audience and deepen engagement through fresh, purpose-driven creative.
Facilities Contract
LEAD CONCEPTOR AND GRAPHIC DESIGNER
I recently refreshed the full brand identity and brochure system for Facilities Contract, a Houston-based company, bringing a more modern, cohesive, and trustworthy visual presence to their materials. The project included updating their logo, color palette, and typography, and rolling those elements into a clean, strategically structured brochure. This refreshed identity now better communicates their expertise and reliability while giving them a stronger foundation for future marketing efforts.
The Results
The refreshed branding and brochure helped modernize Facilities Contract’s visual presence, giving them a more credible and contemporary look in the Houston market. These updates also strengthened their outreach efforts by creating clearer, more engaging materials that better resonate with potential clients.