CLIENT PROJECTS
Ronald McDonald House
CREATIVE DESIGN MANAGER
Contract March 2025-Present
In my current role, I lead creative direction, visual identity, graphic design, and content strategy across digital and print, ensuring every asset aligns with our mission and resonates with our diverse audiences.
EVENT FLYERS & INVITATIONS
BANDANA BALL BOARDS
PRINT NEWSLETTERS & APPEALS
Nikki Smith
BRAND DESIGNER
Contract March-June 2024
As the brand designer, I developed the jewelry brand’s first comprehensive brand identity book, guided by industry research and consumer surveys. The book included key elements like an updated logo, brand color palette, font combinations, and detailed photography direction. I also created a brand voice persona, along with marketing materials and a canned response document to ensure consistent communication across all channels.
Project ALS
DESIGN & CONTENT MANAGER
Full-Time March 2022-Present
In my current role, I oversee all digital marketing efforts, both evergreen and event-based, and plan and design all printed promotional materials for events. Additionally, I contribute to video and photography production for major campaigns and events, ensuring cohesive visual storytelling across all platforms.
EVENT INVITATIONS
SOCIAL MEDIA GRAPHICS
EMAIL DESIGNS
MERCH DESIGNS
WEB DESIGN & LANDING PAGES
During my time with Project ALS I've maintained their current website but I am also making a new site based on several focus groups and user input. You can see the development site (WIP) here.
In addition to the website, for event I create a landing page through the software Classy for ticket purchasing. See below for some of the event landing sites:
Loftware
LOGO DESIGNER
Contract October 2024
Created a special-edition logo for Loftware’s annual sales kickoff, enhancing event branding and corporate engagement. Below are the three options presented.
East Texas Beauty Bar
LOGO DESIGNER
Contract March-April 2023
I designed a new illustrated logo for the beauty brand's launch of eco-friendly false lashes, aligning the brand’s identity with sustainability. The logo emphasized natural elements to reflect the environmentally conscious focus of the product line.